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Life Insurance for Individuals

PROTECT & PERFECT

LIFE INSURANCE
FOR INDIVIDUALS

If there’s anyone relying on you for financial support—your children, partner, aging parents, or even a business partner—you should consider Life Insurance. With our Protect & Perfect approach, you can secure a simple, straightforward Life Insurance solution that’ll help you plan ahead while still guaranteeing protection for your loved ones.

Our Solutions

If something were to happen to you, how would your family navigate the financial and emotional aftermath? Who would cover your funeral costs or settle your debts? If you co-owned a business, how would your business partner fare? Life Insurance can help your loved ones recover from the financial strain of an untimely death with a tax-free, lump-sum payment that can be leveraged in whatever way fits their needs.

PERMANENT LIFE INSURANCE

What is it?

Permanent Life Insurance provides lifelong coverage that never expires; as long as you make regular payments, your policy will remain active. Permanent Life Insurance also contains a built-in, savings component, known as the “cash value.” Every month, a small portion of your premium payment is allocated to a tax-deferred cash value account, which grows slowly over time.

 

Why do I need it?

Permanent Life Insurance might cost a bit more, but it’s a long-term investment in your family’s financial security. Your payments stay the same for as long as you have the policy and coverage lasts a lifetime—your beneficiaries will receive a payout whenever you pass away. Additionally, unlike other investments, your cash value account has a guaranteed rate of return, no matter what’s happening in the market. And you can use the money later on in life, whether that’s for loans, retirement, or even to pay for the policy itself. The best part? This money won’t be taxed while it’s growing in your account.

Permanent Life Insurance might be a good fit if:

  • You have a lot of assets and want to leave money behind for your heirs to cover inheritance or estate taxes.
  • You like the idea of building cash value that you can use in the future.
  • You have a dependent that requires long-term care, like an elderly parent or a child with special needs.
  • You’re willing to pay more for the security of knowing your loved ones will always be protected.

TERM LIFE INSURANCE

What is it?

Term Life Insurance provides financial support to your dependents if you unexpectedly pass away during a specific time period, such as 10, 20, 30, or even 40 years, or before you reach a certain age, like 65 or 70.

 

Why do I need it?

Life Insurance doesn’t have to be a lifelong commitment. Term Life Insurance is a budget-friendly, temporary solution that can offer the same amount of coverage as a Permanent Life policy for a fraction of the cost. You can also customize the length to suit your lifestyle and once your term is over, you can cancel, extend, or convert your policy into Permanent Life Insurance. Simply put, Term Life Insurance provides affordable coverage, when you need it, for however long you need it.

Term Life Insurance might be a good fit if:

  • You’re looking for a less expensive option.
  • You only need to replace your income for a certain time period, like when you’re raising children or paying off a mortgage or other debts.
  • You plan to build up your own savings over time and self-insure or cover your own expenses.
  • You believe you can invest your money more effectively and make more.

Learn more by getting a quote below.

How Can Life Insurance Help You?

We know it’s hard to picture a future when you won’t be there to support your family, but it’s even worse worrying if they’ll be able to provide for themselves. Regardless of your personal, career, or health situation, Life Insurance is about more than financial recovery—it’s a promise to protect those you love most. With the right coverage, you’ll have the peace of mind that your family will be taken care of, no matter what happens.


YOUR LIFESTYLE:
If you or your partner were to unexpectedly pass away, the impact on the surviving partner could be substantial, especially if you rely on each other’s income to maintain your quality of life. In addition to day-to-day bills and shared living costs, your partner would have to cover funeral arrangements, settle your estate, and take on any outstanding debts or loans you acquired over your lifetime.

YOUR PLAN: The death benefit paid to your loved ones can be leveraged in whatever way fits their needs. While most people use the proceeds to cover death costs, bills, or childcare, your loved ones can put any extra funds towards the business, whether that’s to pay rent, keep things running, or even bring on a manager to handle day-to-day activities. This allows your partner to focus on caring for your children while benefiting from the income of the business you worked so hard to build.

Do you have a partner?


YOUR LIFESTYLE:
In the event of an unexpected illness, injury, or death, your loved ones might need help making home payments. And while the Mortgage Life Insurance offered by your bank or lender may seem like a convenient option, this coverage usually leaves you paying more for less protection over time. If a claim is approved, the funds go towards your remaining mortgage balance; there’s no additional amount to be paid to your dependents or estate. Sometimes, your claim might not even be approved, leaving your family with no coverage at all.
 

YOUR PLAN: A traditional Life Insurance policy through an insurance company or a broker can give you more support for considerably less. Unlike the bank’s policy, the insurance proceeds go to the beneficiaries of your choice, like your partner, your children, or even your friends, who can settle your mortgage and save any extra funds for later expenses. Plus, traditional Life Insurance isn’t affected by your mortgage amount; your coverage will stay the same even if you pay down your balance, change your financial institution, or refinance your home.

Do you own property?


YOUR LIFESTYLE:
If you have children, you know how quickly costs add up. For the first two decades of life, kids are entirely dependent on their parents. While the basic necessities, like food, shelter, and healthcare, come first, there are countless other expenses on top of that, including education, childcare, extracurricular activities, and various leisure recreational activities. 

YOUR PLAN: Life Insurance can act as income replacement for daily bills or even future expenses, like tuition fees and school supplies. Term Life Insurance, in particular, is well-suited for anyone that requires protection for a specific timeframe, like your prime earning years, when your kids are young, or when your mortgage is at its highest. You can adjust your coverage as your life changes and line up the policy’s end with a time when your loved ones no longer need care.

Do you have a family?


YOUR LIFESTYLE:
Whether you have aging parents, a special needs child, or a partner with a critical illness or a disability, caregiving can often be a full-time job, leaving little time or energy for paid work. Depending on their condition, your loved ones may also require various medical, educational, and therapeutic services, like specialized housing, equipment, transportation, and more. These services can take a toll on your budget and aren’t usually covered by health insurance. 


YOUR PLAN: Permanent Life Insurance is ideal for anyone that has lifelong financial responsibilities and provides ongoing support for a dependent. Unlike Term Life Insurance, which ends after a set period of time, this coverage has no expiry date and covers you right up until your death. Your monthly premiums might cost a little more, but your family will always be taken care of.

Do you provide ongoing care?


YOUR LIFESTYLE:
A change in your professional life can also mean a change in your life and health benefits. Many employers include Term Life Insurance as part of an employee benefits program, but what happens if you decide to switch companies, go independent, or retire? You’ll lose access to the group benefits you’ve been counting on, and depending on the package your new role offers (if any), you might have to look into an individual Life & Health Insurance plan altogether.

YOUR PLAN: Instead of relying on employer benefits, investing in a private Life Insurance policy from the get-go can align you with stable coverage that follows you regardless of your employer, employment status, or location. And while there’s no right time to sign up, keep in mind: Life Insurance premiums are calculated based on your age and health at the time your policy goes into effect. Premiums rise with age and some people may develop medical or lifestyle conditions that limit their coverage options down the line. If you insure early on, you can avoid paying a higher premium as you get older.

What if you switch jobs?

How Can Life Insurance Help You?

Do you have a partner?

YOUR LIFESTYLE: If you or your partner were to unexpectedly pass away, the impact on the surviving partner could be substantial, especially if you rely on each other’s income to maintain your quality of life. In addition to day-to-day bills and shared living costs, your partner would have to cover funeral arrangements, settle your estate, and take on any outstanding debts or loans you acquired over your lifetime.

YOUR PLAN: Losing a loved one is hard enough—but having adequate Life Insurance can ease some of the burden by providing your partner with flexible, long-term protection. The exact amount they’ll get depends on how much coverage you buy, but once it’s paid, how they spend it is up to them, whether that’s on funeral expenses, rent or mortgage payments, car loans, business loans, credit cards, lines of credit, and more.

Do you own property?

YOUR LIFESTYLE: In the event of an unexpected illness, injury, or death, your loved ones might need help making home payments. And while the Mortgage Life Insurance offered by your bank or lender may seem like a convenient option, this coverage usually leaves you paying more for less protection over time. If a claim is approved, the funds go towards your remaining mortgage balance; there’s no additional amount to be paid to your dependents or estate. Sometimes, your claim might not even be approved, leaving your family with no coverage at all.

YOUR PLAN: A traditional Life Insurance policy through an insurance company or a broker can give you more support for considerably less. Unlike the bank’s policy, the insurance proceeds go to the beneficiaries of your choice, like your partner, your children, or even your friends, who can settle your mortgage and save any extra funds for later expenses. Plus, traditional Life Insurance isn’t affected by your mortgage amount; your coverage will stay the same even if you pay down your balance, change your financial institution, or refinance your home.

Do you have children?

YOUR LIFESTYLE: If you have children, you know how quickly costs add up. For the first two decades of life, kids are entirely dependent on their parents. While the basic necessities, like food, shelter, and healthcare, come first, there are countless other expenses on top of that, including education, childcare, extracurricular activities, and various leisure recreational activities.

YOUR PLAN: Life Insurance can act as income replacement for daily bills or even future expenses, like tuition fees and school supplies. Term Life Insurance, in particular, is well-suited for anyone that requires protection for a specific timeframe, like your prime earning years, when your kids are young, or when your mortgage is at its highest. You can adjust your coverage as your life changes and line up the policy’s end with a time when your loved ones no longer need care.

Do you provide ongoing care?

YOUR LIFESTYLE: Whether you have aging parents, a special needs child, or a partner with a critical illness or a disability, caregiving can often be a full-time job, leaving little time or energy for paid work. Depending on their condition, your loved ones may also require various medical, educational, and therapeutic services, like specialized housing, equipment, transportation, and more. These services can take a toll on your budget and aren’t usually covered by health insurance.

YOUR PLAN: Permanent Life Insurance is ideal for anyone that has lifelong financial responsibilities and provides ongoing support for a dependent. Unlike Term Life Insurance, which ends after a set period of time, this coverage has no expiry date and covers you right up until your death. Your monthly premiums might cost a little more, but your family will always be taken care of.

What if you switch jobs?

YOUR LIFESTYLE: A change in your professional life can also mean a change in your life and health benefits. Many employers include Term Life Insurance as part of an employee benefits program, but what happens if you decide to switch companies, go independent, or retire? You’ll lose access to the group benefits you’ve been counting on, and depending on the package your new role offers (if any), you might have to look into an individual Life & Health Insurance plan altogether.

YOUR PLAN: Instead of relying on employer benefits, investing in your own, private Life Insurance policy from the get-go can align you with stable, portable coverage that follows you regardless of your employer, employment status, or location. And while there’s no right time to sign up, keep in mind: Life Insurance premiums are calculated based on your age and health at the time your policy goes into effect. Premiums rise with age and some people may develop medical or lifestyle conditions that limit their coverage options down the line. If you insure early on, you can avoid paying a higher premium as you get older.

Life Insurance for Business Owners

As a business owner, you’ve given up a lot to see your company succeed. It’s only natural you’d want that legacy to live on after you’re gone. That’s where Life Insurance comes in. A comprehensive policy won’t just protect your loved ones—it’ll also help them protect your business and secure its financial future.

Whether you’re a sole owner or a co-owner, your loved ones and business partners can use the funds to cover ongoing costs, sort out ownership, and even settle outstanding loans. The beauty of it all? Your family can focus on healing, without the added stress of managing a business.

Life Insurance for Business Owners

As a business owner, you’ve given up a lot to see your company succeed. It’s only natural you’d want that legacy to live on after you’re gone. That’s where Life Insurance comes in. A comprehensive policy won’t just protect your loved ones—it’ll also help them protect your business and secure its financial future.

If you’re the sole owner, your loved ones can use the funds to continue operations, cover ongoing costs, or invest in future growth opportunities. If you share ownership, Life Insurance also has various policy provisions to address business-related needs, like Key Person Insurance to make up for lost earnings, Buy and Sell Agreements to sort out shares, and Debt Coverage to settle outstanding loans. The beauty of it all? Your family can focus on healing, without the added stress of managing a business.

How Do We
Protect & Perfect?

Whether you’re a business owner, a working professional, or an association member, we can align you with the long-term protection, care, and flexibility you and your loved ones deserve.

We Value Knowing You

Our dedicated team will take the time to listen and understand you—your family, your business, and your goals. Once we know where you’re coming from and what you’re looking for, we can provide you with genuine advice and follow-through that’s tailored to your individual circumstances and health conditions.

We'll Cover All Your Bases

Most people severely underestimate the amount of coverage they need and end up leaving major expenses behind for their loved ones. To offset this risk, we’ll review your existing Life Insurance policies for gaps in coverage. We’ll also help you collect any relevant medical information and weigh up debts and liabilities against your income and assets so you can make an informed decision.

We'll Guide You to the Right Solution

As one of Canada’s largest independent brokerages, we have access to a wide network of insurers. We’ll leverage these connections to explore all available options on the market. Then, we’ll recommend alternatives, enhancements, and strategies that protect you more comprehensively. This way, you’ll have a specialized Life Insurance solution that satisfies your budget without sacrificing on coverage.

We'll Look Ahead

As your family, business, and lifestyle evolve, your insurance needs will evolve too. Once things are set up, we’ll continuously monitor your plan and adjust as required to account for changes in your personal and professional life. Ongoing review ensures that the most suitable coverage is always in place to help you achieve your goals and protect your financial health long-term.

Check out our other Life & Health Benefits Solutions here!

Check out our other Life & Health Benefits Solutions here!

Read Our Advice

For more information, check out our blog where we share our insights on insurance trends, current events, and practical tips and tricks to make the best of your coverage.

Read Our Advice

For more information, check out our blog where we share our insights on insurance trends, current events, and practical tips and tricks to make the best of your coverage.

Get in Touch

To speak to a professional who can guide you to the right coverage from the right insurer at the right price call us at:

1-800-663-6828

or send us an email below:

Get in Touch

To speak to a professional who can guide you to the right coverage from the right insurer at the right price call us at:

1-800-663-6828

or send us an email below:


    Personal InsuranceCommercial EnterpriseAssociations & Affinity GroupsLife & Benefits


      Personal InsuranceCommercial EnterpriseAssociations & Affinity GroupsLife & Benefits

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