Disclosure Statement — Your Privacy is Protected

Disclosure Statement — Your Privacy is Protected

PROLINK Insurance Inc. (“PROLINK”) is a nationally recognized insurance and risk management firm specializing in custom insurance solutions. As an independent insurance brokerage, our mandate is to connect you to the right coverage from the right insurer at the right price. We provide professional advice, ongoing policy maintenance, and claims support for your unique needs. Above all, we leverage our experience and expertise to represent your individual interest—we advocate for you and your best value.

Canada’s national privacy legislation, the Personal Information Protection and Electronic Documents Act, applies to all insurance brokerages collecting, using, or disclosing personal information. At PROLINK, we pledge to protect your privacy and safeguard your personal information.

You have access to our detailed privacy policy on our web site: https://prolink.insure/privacy-policy-prolink-insurance/.


The following Corporations are Subsidiaries and/or Affiliates of PROLINK:

  • PROLINK Insurance Inc.
  • PROLINK Financial Group Inc.
  • PROLINK Broker Network Inc. (including 40+ Brokerage Partners)
  • PROLINK Finance Company Ltd.
  • PROLINK Insurance Advisors
  • Les assurances PROLINK



PROLINK is an independent insurance broker principally owned by 18 active employees of the company. AVIVA Canada Inc. holds a minority interest in PROLINK Insurance Inc.


Source of Financing:


PROLINK recognizes the value of capital growth and business expansion in a very competitive industry. To finance new initiatives and start new programs, our company and its shareholders may seek financing from Canadian Banks, Trust and/or Insurance companies. The financial requirements for repayment of such loans do not require, and will not influence the placement of business with any Insurance company or Financial Institution.


Utmost Good Faith:


Insurance is a contract of UTMOST GOOD FAITH between all parties of the contract, including YOU (the client) and YOUR INSURANCE COMPANY.


Broker Compensation by Insurance Companies:


Insurers are most selective when choosing an insurance broker with whom they will establish a brokerage contract. They seek relationships with professional brokers capable of understanding the complexity of risk management, policy wordings, and limitations. Both insurers and clients place the responsibility on brokers to arrange appropriate protection for our clients.


Accordingly, insurers compensate brokers for:


  1. Attracting the class of risk that the insurer is interested in writing.
  2. Providing complete details as determined by the insurer.
  3. Prescribing the type of protection to meet the needs of the client and the interest of the insurer.
  4. Addressing all service issues and maintaining communications.
  5. Remitting the required premium after deducting a fixed tariff, commission, or fee, as prescribed by the contract from the insurer.


The compensation for providing these services is as follows:


  1. Personal automobile insurance contract compensation ranges from 5% to 15% of premium, or a flat fee of $250 regardless of the amount of the premium.
  2. Liability and property insurance contract compensation ranges from 7% to 25%. Occasionally a flat fee is charged as identified in an invoice
  3. (OPTIONAL) Risk Management and Consulting Services: $150 to $250 per hour.

Contingent profit commissions are additional compensatory income available to the broker if the portfolio of business written with any individual insurer is profitable to the insurer. This is a standard tool used by some insurers to help encourage brokers to select above average clients.

At PROLINK, we may receive approximately 1% to 2% of the premium as a contingent profit from the following insurers & companies:

  • AVIVA Canada
  • Berkley Canada
  • CHUBB Canada
  • Coachman Insurance Company
  • Definity Financial Corporation
  • INTACT Insurance
  • ISA Cybersecurity Inc.
  • Northbridge Insurance
  • Sovereign General Insurance
  • Travelers Canada
  • Trisura Guarantee Insurance Company
  • Victor Insurance
  • Zurich Canada
  • Wawanesa Insurance

Insurers occasionally offer small gifts to insurance brokers in appreciation of the relationship. These gifts in no way influence the volume of business we place with an insurer.

Unequivocally, the needs of our clients govern our risk placement decisions.


Reallocation of Commissions to Group Sponsors for Promotion and Administration Costs:


Program Business (also known as Group Business) is often written with unique coverage and at rates that are typically 20% less than standard rates. Notwithstanding, we have some group program arrangements whereby we reallocate a portion of our commissions to a group sponsor in lieu of promotion and administration costs which the sponsor may incur on our behalf. Such allocations can range between 1% and 2% of the premium.

If you have questions regarding this or any other matter that pertains to our business, please contact our Privacy Officer via e-mail at privacy@prolink.insure.


Other Important Information:


For more information about insurance intermediaries, please consult the following resources:

    Personal InsuranceCommercial EnterpriseAssociations & Affinity GroupsLife & Benefits

      Personal InsuranceCommercial EnterpriseAssociations & Affinity GroupsLife & Benefits

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