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Our Story

Graphic of people building a lightbulb to represent the founding of PROLINK

Our Story

In 1982, Wolf Leue, Joe McCabe and Paul Stevenson founded an insurance brokerage, “Leue McCabe Stevenson Ltd.” on the principles of integrity, honesty and caring. Their goal was simple: to provide tailor-made risk management and insurance solutions to professional groups and associations. They would make an effort to listen to their clients and their unique needs.

In a time when so many brokers were providing a call-center experience with only the most basic customer service, Leue, McCabe, and Stevenson immersed themselves in the businesses and lives of clients. 

Our Story

Graphic of people building a lightbulb to represent the founding of PROLINK

In 1982, Wolf Leue, Joe McCabe and Paul Stevenson founded an insurance brokerage, “Leue McCabe Stevenson Ltd.” on the principles of integrity, honesty and caring. Their goal was simple: to provide tailor-made risk management and insurance solutions to professional groups and associations. They would make an effort to listen to their clients and their unique needs.

In a time when so many brokers were providing a call-center experience with only the most basic customer service, Leue, McCabe, and Stevenson immersed themselves in the businesses and lives of clients. 

By creating one-on-one relationships with their clients, they built a reputation as valued advisors and advocates. By the 2000s, “LMS PROLINK” was a national leader in serving associations, members, businesses, business owners and executives with business and personal solutions.

Today, “PROLINK – Canada’s Insurance Connection”is one of the largest independent brokerages in the nation.

Graphic of a lightbulb being compiled from puzzle pieces to show how PROLINK grew
Graphic of a lightbulb being compiled from puzzle pieces to show how PROLINK grew

By creating one-on-one relationships with their clients, they built a reputation as valued advisors and advocates. By the 2000s, “LMS PROLINK” was a national leader in serving associations, members, businesses, business owners and executives with business and personal solutions.

Today, “PROLINK – Canada’s Insurance Connection”is one of the largest independent brokerages in the nation.

Our Promise

Our goal is to help our clients feel confident in the decisions they make, secure that we will be there for them whenever there is an urgent need, and know that they are an integral part of the PROLINK family.

We have the market power to advocate, the expertise to advise, and the caring to treat you as if you were our only client – past, present, and future.

Our Promise

Our goal is to help our clients feel confident in the decisions they make, secure that we will be there for them whenever there is an urgent need, and know that they are an integral part of the PROLINK family.

We have the market power to advocate, the expertise to advise, and the caring to treat you as if you were our only client – past, present, and future.


    Personal InsuranceCommercial EnterpriseAssociations & Affinity GroupsLife & Benefits


      Personal InsuranceCommercial EnterpriseAssociations & Affinity GroupsLife & Benefits

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