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Life Insurance for Business Owners

PROTECT & PERFECT

LIFE INSURANCE
FOR BUSINESS OWNERS

A comprehensive Life Insurance policy will do more than protect your loved ones—it’ll help them fulfill business obligations, secure your company’s financial future, and shield your business partners from harm. With our Protect & Perfect approach, you can leave behind a legacy that provides for your family and sustains your business for years to come.

Why Life Insurance?

If something happened to you or your business partner, how would your company fare? Would operations be able to continue without either of you? Or would your debts and responsibilities fall onto your dependents? What if your inheritors want to sell, but your remaining partners don’t? We know no one wants to dwell on worst-case scenarios, but without proper planning, a sudden death could jeopardize the future and livelihoods of your family, business partners, and employees. That’s where Life Insurance comes in. It’ll help you:

Why Life Insurance?

If something happened to you or your business partner, how would your company fare? Would operations be able to continue without either of you? Or would your debts and responsibilities fall onto your dependents? What if your inheritors want to sell, but your remaining partners don’t? We know no one wants to dwell on worst-case scenarios, but without proper planning, a sudden death could jeopardize the future and livelihoods of your family, business partners, and employees. That’s where Life Insurance comes in. It’ll help you:

Protect What Matters Most

Life Insurance is a lifeline for your loved ones, providing financial relief in the event of an untimely death through a tax-free, lump-sum payment known as the death benefit. In addition to income replacement, your family can use the funds to settle business affairs, manage daily operations, and invest in growth opportunities. This way, they’ll have the time and space they need to heal without the added stress of running a company.

Protect What Matters Most

Life Insurance is a lifeline for your loved ones, providing financial relief in the event of an untimely death through a tax-free, lump-sum payment known as the death benefit. In addition to income replacement, your family can use the funds to settle business affairs, manage daily operations, and invest in growth opportunities. This way, they’ll have the time and space they need to heal without the added stress of running a company.

Ensure Business Continuity

Whether your company is large or small, sole-owned or co-owned, online or in-person, Life Insurance is a vital part of your risk management strategy to ease the transition of leadership for clients and team members. A custom policy can offer invaluable support following the death of a key person or business partner by bridging financial gaps, enabling succession, and mitigating potential ownership disputes.

Ensure Business Continuity

Whether your company is large or small, sole-owned or co-owned, online or in-person, Life Insurance is a vital part of your risk management strategy to ease the transition of leadership for clients and team members. A custom policy can offer invaluable support following the death of a key person or business partner by bridging financial gaps, enabling succession, and mitigating potential ownership disputes.

Preserve Your Life's Work

You’ve poured your heart and soul into building a thriving enterprise that supports your family. It’s only natural you want your legacy to live on after you’re gone. Life Insurance provides unwavering peace of mind, ensuring your hard work is protected and your loved ones are well taken care of, even in your absence. With the right policy, you’ll have the confidence and financial security to focus on what you do best: growing your business.

Preserve Your Life's Work

You’ve poured your heart and soul into building a thriving enterprise that supports your family. It’s only natural you want your legacy to live on after you’re gone. Life Insurance provides unwavering peace of mind, ensuring your hard work is protected and your loved ones are well taken care of, even in your absence. With the right policy, you’ll have the confidence and financial security to focus on what you do best: growing your business.

Our Solutions

Life Insurance isn’t limited to personal protection—it extends to every facet of your life, including your career. While you may already have a policy to safeguard your family’s future, Life Insurance also has untapped potential to protect your business and professional interests. Depending on your needs, you and your partner can enhance your existing coverage or take out a new policy with specific provisions tailored to your business needs. Offerings include:

KEY PERSON
INSURANCE

Protects businesses following the death of a critical team member. By naming the company as the beneficiary, the funds can be used to minimize business disruption, cover lost earnings, and hire and train new talent.

BUY AND SELL
AGREEMENT

Establishes a clear plan for the transfer of shares in the event of a partner’s departure or death. This agreement clarifies whether ownership will be transferred to the remaining partner(s), the business entity itself, or the family or estate of the deceased partner.

DEBT
COVERAGE

Shields family and key stakeholders from the burden of outstanding personal or business-related loans after an unexpected loss. This coverage also protects valuable assets, such as your home or other properties, that may have been used as collateral.

But that’s just the tip of the iceberg. In addition to the offerings above, we can connect you to a variety of diverse Life Insurance solutions to offer more choice and flexibility in coverage and help your business stay resilient in the face of change.

Our Solutions

Life Insurance isn’t limited to personal protection—it extends to every facet of your life, including your career. While you may already have a policy to safeguard your family’s future, Life Insurance also has untapped potential to protect your business and professional interests. Depending on your needs, you and your partner can enhance your existing coverage or take out a new policy with specific provisions tailored to your business needs. Offerings include:

Key Person Insurance

Protects businesses following the death of a critical team member. By naming the company as the beneficiary, the funds can be used to minimize business disruption, cover lost earnings, and hire and train new talent.

Buy and Sell Agreement

Establishes a clear plan for the transfer of shares in the event of a partner’s departure or death. This agreement clarifies whether ownership will be transferred to the remaining partner(s), the business entity itself, or the family or estate of the deceased partner.

Debt Coverage

Shields family and key stakeholders from the burden of outstanding personal or business-related loans after an unexpected loss. This coverage also protects valuable assets, such as your home or other properties, that may have been used as collateral.

But that’s just the tip of the iceberg. In addition to the offerings above, we can connect you to a variety of diverse Life Insurance solutions to offer more choice and flexibility in coverage and help your business stay resilient in the face of change.

How Can Life Insurance Help Your Business?


YOUR BUSINESS:
You’re the sole owner of a construction firm that employs five other people. You’ve seen steady growth since you started your business and hope to hand it down to your children one day. But what if you were to pass away without a proper succession plan? Would your family be expected to continue the business without you? Would there be enough cash flow for them to manage your staff? Or would your savings be tied up in funeral expenses?

YOUR PLAN: The death benefit paid to your loved ones can be leveraged in whatever way fits their needs. While most people use the proceeds to cover death costs, bills, or childcare, your loved ones can put any extra funds towards the business, whether that’s to pay rent, keep things running, or even bring on a manager to handle day-to-day activities. This allows your partner to focus on caring for your children while benefiting from the income of the business you worked so hard to build.

Do you run your own business?


YOUR BUSINESS:
You co-own a successful marketing agency with three other business partners. Unfortunately, you pass away suddenly and your share of the firm is inherited by your family. They’re open to selling the shares back, but your partners argue the business is worth much less without your clients and expertise. Both parties are unable to agree on a fair purchase price and negotiations quickly become hostile.

YOUR PLAN: Losing a loved one is hard enough. The last thing your family needs is the added stress of a costly and contentious lawsuit. To avoid this scenario, you and your business partners can take out Life Insurance policies on each other. If you pass away, they'll receive a death benefit, allowing them to to comfortably buy out your shares and maintain full ownership without burying your family in legal fees. For maximum protection, your death benefit should be equal to the value of your contributions as a co-owner, as well as reduced profit, increased expenses, and any additional costs associated with getting the company back on track.

Do you co-own a business?


YOUR BUSINESS:
You and your business partner run an accounting firm, but have taken out significant loans to finance its expansion. Unexpectedly, your partner passes away, leaving half of the firm—and the debt— to their heirs. They decide to sell the business to cover their expenses and the estate taxes. You don’t have enough to buy back your partner’s share and due to market conditions, your firm sells below its actual value, resulting in minimal proceeds to recover your losses and support your own household.

YOUR PLAN: You and your partner can take out Life Insurance policies on each other with a death benefit equal to the remaining debt and the combined value of your shares. Following your partner’s death, the payout can be used to settle outstanding loans and taxes. This way, the heirs will receive their rightful inheritance without having to shut down the business and you can continue operations seamlessly, providing stability for your family and the company.

What if your business partner passes away?

How Can Life Insurance Help Your Business?

Do you run your own business?

YOUR BUSINESS: You’re the sole owner of a construction firm that employs five other people. You’ve seen steady growth since you started your business and hope to hand it down to your children one day. But what if you were to pass away without a proper succession plan? Would your family be expected to continue the business without you? Would there be enough cash flow for them to manage your staff? Or would your savings be tied up in funeral expenses?

YOUR PLAN: The death benefit paid to your loved ones can be leveraged in whatever way fits their needs. While most people use the proceeds to cover death costs, bills, or childcare, your loved ones can put any extra funds towards the business, whether that’s to pay rent, keep things running, or even bring on a manager to handle day-to-day activities. This allows your partner to focus on caring for your children while benefiting from the income of the business you worked so hard to build.

Do you co-own a business?

YOUR BUSINESS: You co-own a successful marketing agency with three other business partners. Unfortunately, you pass away suddenly and your share of the firm is inherited by your family. They’re open to selling the shares back, but your partners argue the business is worth much less without your clients and expertise. Both parties are unable to agree on a fair purchase price and negotiations quickly become hostile.

YOUR PLAN: Losing a loved one is hard enough. The last thing your family needs is the added stress of a costly and contentious lawsuit. To avoid this scenario, you and your business partners can take out Life Insurance policies on each other. If you pass away, they’ll receive a death benefit, allowing them to to comfortably buy out your shares and maintain full ownership without burying your family in legal fees. For maximum protection, your death benefit should be equal to the value of your contributions as a co-owner, as well as reduced profit, increased expenses, and any additional costs associated with getting the company back on track.

What if your business partner passes away?

YOUR BUSINESS: You and your business partner run an accounting firm, but have taken out significant loans to finance its expansion. Unexpectedly, your partner passes away, leaving half of the firm—and the debt— to their heirs. They decide to sell the business to cover their expenses and the estate taxes. You don’t have enough to buy back your partner’s share and due to market conditions, your firm sells below its actual value, resulting in minimal proceeds to recover your losses and support your own household.

YOUR PLAN: You and your partner can take out Life Insurance policies on each other with a death benefit equal to the remaining debt and the combined value of your shares. Following your partner’s death, the payout can be used to settle outstanding loans and taxes. This way, the heirs will receive their rightful inheritance without having to shut down the business and you can continue operations seamlessly, providing stability for your family and the company.

Read Our Advice

For more information, check out our blog where we share our insights on insurance trends, current events, and practical tips and tricks to make the best of your coverage.

Read Our Advice

For more information, check out our blog where we share our insights on insurance trends, current events, and practical tips and tricks to make the best of your coverage.

How Do We
Protect & Perfect?

The type and amount of coverage you’ll need depends on your lifetime expected income, debts and expenses, and business operations. But whether you’re just starting out, expanding your firm, or planning for the future, we can align you with a flexible, long-term solution that’s designed to help your family and your business thrive.

We Value Knowing You

Our dedicated team will take the time to listen and understand you—your family, your business, and your goals. Once we know where you’re coming from and what you’re looking for, we can provide you with genuine advice and follow-through that’s tailored to your individual circumstances and health conditions.

We'll Cover All Your Bases

Most people severely underestimate the amount of coverage they need and end up leaving major expenses behind for their loved ones. To offset this risk, we’ll review your existing Life Insurance policies for gaps in coverage. We’ll also help you collect any relevant medical information and weigh up debts and liabilities against your income and assets so you can make an informed decision.

We'll Guide You to the Right Solution

As one of Canada’s largest independent brokerages, we have access to a wide network of insurers. We’ll leverage these connections to explore all available options on the market. Then, we’ll recommend alternatives, enhancements, and strategies that protect you more comprehensively. This way, you’ll have a specialized Life Insurance solution that satisfies your budget without sacrificing on coverage.

We'll Look Ahead

As your family, business, and lifestyle evolve, your insurance needs will evolve too. Once things are set up, we’ll continuously monitor your plan and adjust as required to account for changes in your personal and professional life. Ongoing review ensures that the most suitable coverage is always in place to help you achieve your goals and protect your financial health long-term.

Check out our other Life & Health Benefits Solutions here!

Check out our other Life & Health Benefits Solutions here!

Get in Touch

To speak to a professional who can guide you to the right coverage from the right insurer at the right price call us at:

1-800-663-6828

or send us an email below:

Get in Touch

To speak to a professional who can guide you to the right coverage from the right insurer at the right price call us at:

1-800-663-6828

or send us an email below:


    Personal InsuranceCommercial EnterpriseAssociations & Affinity GroupsLife & Benefits


      Personal InsuranceCommercial EnterpriseAssociations & Affinity GroupsLife & Benefits

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