CPRS-The Canadian Public Relations Society Insurance Program


Welcome to the CPRS Insurance Program from PROLINK

The Canadian Public Relations Society and PROLINK have advocated for your personal and professional insurance needs with a network of insurers, to ensure that you’ll benefit from superior protection at unparalleled rates! No matter where you’re coming from, or how complex your needs, you can trust PROLINK to guide you to the right coverage from the right insurer at the right price.

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Graphic to represent PROLINK's home, auto, life, health insurance program for association members.

At PROLINK, we can help you feel confident that you have the right protection.

We believe in personal relationships.

We value knowing you, and taking the time to understand your unique situations, so that we can provide you with genuine advice and follow-through. Our named, dedicated advisors will take a holistic view of your lives and explain all of your coverages and potential exposures, so that you can make educated decisions.

We have over 30 years of experience.

As a result, we’ve seen insurance from every perspective. Wherever you’re coming from, and whatever you need, we’re your one-stop-insurance-shop. You can depend on us for the protection you require.

We represent a network of insurers.

We know their strengths, their weaknesses, how they’ll assess you as a risk, and how they’ll treat you in the event of a claim. Plus, as one of Canada’s largest national brokerages, we have the buying power and influence required to advocate for you and your needs with the various insurers.

We work for you, not the insurer.

As an independent insurance brokerage, we are not obligated to sell you on a particular insurer. Instead, we’ll evaluate the available offerings and the discounts you are eligible for, to bring you solutions to best fit your life.

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Protection for My Business and Professional Life

Browse our professional insurance solutions tailored to the needs of Canadian Public Relations Practitioners.

  • Professional Insurance for PR Practitioners

    The Public Relations business is complex and heavily reliant on the positive actions and interactions of third parties such as the client, the public, and the media. Client satisfaction and the power of word-of-mouth are critical to your work. So when clients are happy, it’s great for business. Unfortunately, clients can be fickle, and the media is even more unpredictable.

    Increasingly, Canadians are turning to the law to express their discontent with professionals. Even frivolous claims spark the attention of lawyers who are hungry for a win and happy to name anyone who could potentially be involved in an incident.

    Your professional experience has taught you that a good reputation takes years to build and seconds to destroy if proper precautions aren’t taken. But we can help with that. PROLINK—Canada’s Insurance Connection has partnered with the CPRS to develop a professional insurance program that offers comprehensive coverage if something were to occur.

    Our tailored solution features the following coverages at unparalleled rates:

    • Professional Liability: to defend you from claims others make against you and your staff.
    • Commercial General Liability: to cover exposures resulting from third party injuries and property damage. This coverage can also be extended to provide event specific liability coverage, too.
    • Directors and Officers Liability: to protect you and your company’s finances; to defend you and your staff from claims of wrongful dismissal, harassment, failure to employ, and more.
    • Intellectual Property: to prevent exposure arising from infringement of copyright, title, slogan, trademark, misappropriation of ideas and more.
    • Privacy Breach Insurance: to equip you with the funds and professionals necessary to navigate a data or privacy breach.
    • Property Insurance: to shield your business property, equipment, and furnishings from unpredictable events.

    Contact PROLINK to learn more today!

Graphic to represent PROLINK's home, auto, life, health insurance program for association members.

Protection for Me and My Personal Life

Your life is complicated. Selecting your insurance doesn’t have to be. Learn how we can help make your life simpler.

  • Home & Auto Insurance

    Trust and relationships are meaningful to you as a PR Practitioner. And at PROLINK, we share the same belief. We value personal relationships and understanding your needs, before guiding you to the right coverage from the right insurer at the right price.

    With over 30 years of experience and access to over 30 insurers, we can offer you a choice of insurance solutions, price points, and other benefits. Wherever you’re coming from, and whatever you need—we’ve been there and done that. You can trust us to deliver the protection you require.

    Plus, as a member of the CPRS, you can save up to 20% with our exclusive Home and Auto Group Insurance Plan.

    Contact us for your no-obligation quote today!

  • Health & Dental Insurance

    Unfortunately, expensive treatments, prescriptions, and high-cost dental work always seem to pop up when you’re least expecting them. And when these unpredictable events occur, they also come with a serious potential to derail your budget.

    You may already have some sort of Health, Dental, and Drug plan through your employer. Still, your existing benefits plan may not be sufficient to cover all of the treatments you and those you care about may eventually require.

    But at PROLINK—Canada’s Insurance Connection we can provide you with a tailored solution to cover the gaps in your current plan. With our program, you’ll have access to Health, Vision, Dental, and Drug benefits along with 15 additional Paramedical services.

    And as a member of the CPRS, you’ll get lower plan rates because you’re part of the pool of members from all the associations we represent, not just CPRS.

    To learn more, contact PROLINK today.

  • Life Insurance

    Most people don’t like to think about Life Insurance. That’s because it’s a complex coverage that only activates as a result of an insured’s death due to natural or accidental causes. It can be painful to imagine all that would come to pass in the event of one’s death—even for a split second. We can appreciate that.

    But if something were to happen to you, could your family or loved ones recover financially without feeling a serious strain on their assets? A rich Life policy can help them get back on their feet, should something occur.

    So pass the pain over to us. At PROLINK, we will take the time to understand you, your needs and your family. Then, we will offer you a best-fit solution for you and those you care about that is affordable and offers the long-term protection you and they will require.

    Contact PROLINK to evaluate your options today!

  • Critical Illness Insurance

    Medicine has allowed people to live both through and with serious illnesses at higher survival rates than in the past. However, such sicknesses often come with many direct and indirect costs. Certain drugs and treatments are not covered by typical health plans, while some of the latest healthcare innovations are only available in the US. Indirect costs can encompass anything from travel expenses to child care, and more. Unfortunately, most people don’t intuitively know to account for these things.

    If you were to get seriously sick, Critical Illness coverage can provide you with a lump sum that you can leverage in whatever way best fits your needs. Once it’s been paid, there are no restrictions as to how you decide to spend it—whether that means hiring a nurse, making your home accessible, taking a vacation or even paying off a portion of your mortgage.

    PROLINK can help you access the best that medicine has to offer by providing you with a customized Critical Illness policy that is cost-effective and will give you the long-term financial flexibility you will require.

    Contact PROLINK to evaluate your options today!

  • Travel Medical Insurance

    When you plan a trip, you determine the things to pack, the sights you’ll see, and the budget for food and activities. You probably don’t consider the things that can go wrong, the process for finding help, and the unforeseen medical bills.

    And that’s normal. You work hard and deserve a worry-free vacation. Sadly, life doesn’t go on holiday. A health crisis can happen no matter where in the world you may be. To truly relax, you need to feel secure in knowing that you are protected if something were to happen to you or your loved ones during your time away.

    At PROLINK—Canada’s Insurance Connection we can help you access comprehensive Medical Travel coverage for your trip. Plus beyond simply covering emergency medical costs, we can also help you add lost baggage and trip cancellation endorsements to your policy.

    Be prepared for whatever happens, wherever it happens.

    Contact PROLINK to learn more today!

  • Pet Insurance

    If you’re like most pet owners, your pet is your constant companion. So when your little companion unavoidably gets sick, it can be very distressing emotionally. We can all agree that it’s hard to see your once-lively pet refuse to eat or struggle up the stairs.

    While the veterinarian can offer you hope to cure whatever’s ailing your pet, that cure often comes at a high cost. Many people either have to save up for a treatment, or put themselves in debt in order to afford these unexpected fees. Still, you want your pet to receive the best care available.

    Purchasing PetSecure insurance through PROLINK can help take away the financial burden of getting your pet the care that they require in times of need. For a small monthly rate, you can receive up to thousands of dollars in coverage for your pet’s accidents, illnesses, and dental care.

    Contact PROLINK to learn more today!

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Caring Claims

Sometimes, stuff happens. In the event that you need to make a claim and the situation is urgent or an emergency, help is a phone call away!

Monday to Friday (8AM to 5PM)
 Contact PROLINK directly at 1 800 663 6828. We will take your claim, confirm your policy and report it to your insurer.

After Hours
Access our after-hours claims service, Kernaghan Insurance Adjusters at  1 800 387 5677, or call your insurer directly and they will loop us in.

Please reach out to PROLINK if you ever feel unsure. We’re here for you.

Speak to a Representative Today

To speak to a professional who can guide you to the right coverage from the right insurer at the right price contact us below:


    Personal InsuranceCommercial EnterpriseAssociations & Affinity GroupsLife & Benefits

      Personal InsuranceCommercial EnterpriseAssociations & Affinity GroupsLife & Benefits

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