Privacy Policy: PROLINK Insurance

When you become a client or whenever you acquire or renew a product from us, we need to collect some of your personal information. Common purposes for which we collect your personal information are to:

• Enable us to acquire or renew an insurance policy for you
• Assist and assess your ongoing needs for insurance
• Assess your need for other products, such as financial products, and to offer them to you
• Ensure your information is accurate and up-to-date
• Protect us both against error or fraud

Personal information is information that identifies you as an individual client and relates specifically to you. Depending on the purpose(s) for which we need to collect it, we may ask for the following personal information about you including:

Basic information such as your name, address, telephone and fax numbers, e-mail address, birthdate and marital status, as well as

• Claims history
• Credit and past payment records
• Driver’s record
• Details about your property such as the value of your home and its contents
• Medical information such as any condition that may affect the operation of a vehicle
• Employment information

• Previous insurance companies
• Other insurance brokers or agents
• Credit organizations
• Motor vehicle and driver licensing authorities
• Financial institutions
• Medical professionals

For many of the purposes identified above, we will need to share your personal information with others in order to serve your needs. These other parties commonly include:

• Insurance companies
• Other insurance brokers or agents
• Credit organizations
• Professionals working with us such as adjusters or lawyers
• Financial institutions, for example, the organization that carries your mortgage

In order to protect your personal information and right to privacy, we will:

• Not collect, use or disclose your personal information for any purpose other than those that we identify to you
• Keep your personal information only for as long as we need it to fulfill the stated purpose or as required by law
• Maintain your personal information in as accurate, complete and up-to-date a form as possible
• Safeguard your personal information to the best of our ability
• Respond to any request you may make to access or correct the personal information we hold about you
• Obtain the appropriate consent from you for the collection, use or disclosure of your personal information

• We may obtain your express consent or we may determine that consent has been implied by the circumstances.
• We might ask you for your express consent in writing, for example, in a signed consent or application form.
• We may ask for your express consent in person or over the telephone.
• We may determine that by seeking insurance through our organization, your consent has been implied for us to deal with your personal information in a reasonable manner.
• There are also legal exceptions in which we will not need to obtain your consent or explain the purposes for the collection, use or disclosure of your personal information.
• For example, this could apply when there is an emergency situation, or if it is necessary for your protection or ours.

We want you to know that you do have privacy choices. You could refuse to allow us to obtain, use or share your personal information or you could also withdraw a previously given consent at any time.

However by doing that, depending on the situation, you may be limiting or even preventing our ability to provide you with the product or service you desire.

For example, if you do not allow us to obtain information about your driving record, it is unlikely that we will be able to provide you with auto insurance.

We’ll be happy to discuss your particular situation to assist you making a privacy decision.

We use services such as Google Analytics to better understand how visitors interact with our website and to deliver advertising that aligns with your interests. This information helps us analyze website traffic, assess our marketing efforts, and improve your overall experience.

Google Analytics

We employ Google Analytics 4 (GA4) to collect data about website usage, such as browser type, device details, date and time of visit, pages viewed, time spent on the site, and general geographic location. Importantly, GA4 does not log or store IP addresses, and limits the collection of personally identifiable information, ensuring that the data remains aggregated and anonymous.

Google Ads & Remarketing

We use Google Ads, which includes remarketing services, to display advertisements to users who have previously visited our site. These ads may appear on Google search results, YouTube, or other sites within the Google Display Network and may be influenced by your previous interactions with our website or your online behavior, as tracked by Google.

Cookies and device identifiers are used to recognize your device across different websites and platforms. These technologies help us deliver relevant ads and analyze our advertising campaigns.

Managing Your Preferences

You can manage your preferences and opt out of personalized ads by visiting Google Ad Settings. For broader options to control how your data is used for online advertising, you can also visit the Digital Advertising Alliance of Canada.

Policy Updates

We may update this section as our use of digital advertising and analytics evolves. Please check back periodically for any changes.

We are committed to treating you with respect and courtesy, and to providing the highest level of service. Please contact our Privacy Officer at the address below if you:

• Wish to access your personal information.
• Wish to change your consent to the ways in which we may collect, use or disclose your personal information.
• Have a complaint about our privacy policies, or the manner in which we’ve handled your personal information.
• Have any other questions about our privacy policies; wish to obtain a copy of our Personal Information Policy & Procedure Handbook, or request additional information.

We will respond to you promptly and do our utmost to resolve your concerns. To find out more about federal privacy laws, please contact the Office of the Privacy Commissioner at 1 800 282 1376 or visit their website at www.privcom.gc.ca