We use services such as Google Analytics to better understand how visitors interact with our website and to deliver advertising that aligns with your interests. This information helps us analyze website traffic, assess our marketing efforts, and improve your overall experience.
Google Analytics
We employ Google Analytics 4 (GA4) to collect data about website usage, such as browser type, device details, date and time of visit, pages viewed, time spent on the site, and general geographic location. Importantly, GA4 does not log or store IP addresses, and limits the collection of personally identifiable information, ensuring that the data remains aggregated and anonymous.
Google Ads & Remarketing
We use Google Ads, which includes remarketing services, to display advertisements to users who have previously visited our site. These ads may appear on Google search results, YouTube, or other sites within the Google Display Network and may be influenced by your previous interactions with our website or your online behavior, as tracked by Google.
Cookies and device identifiers are used to recognize your device across different websites and platforms. These technologies help us deliver relevant ads and analyze our advertising campaigns.
Managing Your Preferences
You can manage your preferences and opt out of personalized ads by visiting Google Ad Settings. For broader options to control how your data is used for online advertising, you can also visit the Digital Advertising Alliance of Canada.
Policy Updates
We may update this section as our use of digital advertising and analytics evolves. Please check back periodically for any changes.