An Elevated Insurance Experience for the life you’ve built.
For Successful Individuals with high-value homes, vehicles, and lifestyles—personalized coverage, expert guidance, and a dedicated advisor that evolves with you.
Personal Insurance – Preferred Services
Preferred Services
Personal Asset Protection
An Elevated Insurance Experience for the life you’ve built. For Successful Individuals with high-value homes, vehicles, and lifestyles—personalized coverage, proven guidance, and a dedicated advisor that evolves with you.
Why Choose PROLINK?
The personal insurance landscape has shifted. True advisory relationships have become increasingly rare, leaving Successful Individuals with complex portfolios, distinctive properties, and valuable collections without the level of attention they deserve.
At Preferred Services, we offer a more refined approach. Discretion, proactive guidance, and tailored protection aren’t upgrades—they’re the standard.
Tailored Protection
Rest easy knowing your assets are protected comprehensively.
From custom homes and classic cars to unique collections, we’ll take the time to understand your lifestyle and guide you to specialized coverage that accounts for every detail—so nothing is missed.
Proven Expertise
Benefit from 40+ years of navigating uncommon risks, emerging trends, and complex portfolios.
Our Canadian-owned and operated brokerage brings local, homegrown expertise to every client, providing clear and informed advice you can trust, without guesswork or jargon.
Personalized Service
Build a relationship with a dedicated advisor who knows you, your risks, and your preferences.
Someone who’ll go above and beyond to provide priority service—no call centres, no retelling your story, no extra advisory costs.
Premium Insurers
Access our network of Canada’s leading high-net-worth insurers.
We’ll align you with a company that offers specialized protections you won’t find in smaller brokerages or standard policies, from emergency medical assistance to worldwide liability coverage for rental cars. You’ll never have to settle for less than a perfect fit.
Proactive Risk Management
Stay protected in the face of your changing lifestyle.
Life moves fast, and so do your insurance needs. We’ll ensure that your coverage stays up-to-date, whether you’ve undergone renovations, purchased a new residence, or acquired new art or jewellery.
Claims Advocacy
Rely on us in the event of a claim, inspection, or premium adjustment.
When the unexpected happens, we’ll advocate on your behalf to resolve complex situations with empathy and care, centering your interests every step of the way.
Why Choose PROLINK?
The personal insurance landscape has shifted. True advisory relationships have become increasingly rare, leaving Successful Individuals with complex portfolios, distinctive properties, and valuable collections without the level of attention they deserve.
At Preferred Services, we offer a more refined approach. Discretion, proactive guidance, and tailored protection aren’t upgrades—they’re the standard.
Tailored Protection
Rest easy knowing your assets are protected comprehensively.
From custom homes and classic cars to unique collections, we’ll take the time to understand your lifestyle and guide you to specialized coverage that accounts for every detail—so nothing is missed.
Proven Expertise
Benefit from 40+ years of navigating uncommon risks, emerging trends, and complex portfolios.
Our Canadian-owned and operated brokerage brings local, homegrown expertise to every client, providing clear and informed advice you can trust, without guesswork or jargon.
Personalized Service
Build a relationship with a dedicated advisor who knows you, your risks, and your preferences.
Someone who’ll go above and beyond to provide priority service—no call centres, no retelling your story, no extra advisory costs.
Premium Insurers
Access our network of Canada’s leading high-net-worth insurers.
We’ll align you with a company that offers specialized protections you won’t find in smaller brokerages or standard policies, from emergency medical assistance to worldwide liability coverage for rental cars. You’ll never have to settle for less than a perfect fit.
Proactive Risk Management
Stay protected in the face of your changing lifestyle.
Life moves fast, and so do your insurance needs. We’ll ensure that your coverage stays up-to-date, whether you’ve undergone renovations, purchased a new residence, or acquired new art or jewellery.
Claims Advocacy
Rely on us in the event of a claim, inspection, or premium adjustment.
When the unexpected happens, we’ll advocate on your behalf to resolve complex situations with empathy and care, centering your interests every step of the way.
Meet Our Team
If it’s been a while since you last connected with your broker, it’s time to meet our team. With decades of experience and a hands-on approach, our advisors provide thoughtful guidance for your most valuable assets—without treating you like just another client. Expertise you can trust, service you prefer.
Meet Our Team
If it’s been a while since you last connected with your broker, it’s time to meet our team. With decades of experience and a hands-on approach, our advisors provide thoughtful guidance for your most valuable assets—without treating you like just another client. Expertise you can trust, service you prefer.
Kelvin Santos RIBO
Vice President, Personal Insurance & Preferred Services
Kelvin Santos is a leading insurance professional with over 17 years of experience. As Vice President, he oversees PROLINK’s Personal Insurance and Preferred Services teams, with a focus on client service, premium partnerships, and concierge vendors.
Pearl Sarafian RIBO
Director, Preferred Services and Affinity Group Programs, Personal Insurance
Pearl is a seasoned insurance professional with over 25 years of experience in the insurance industry. She leads our Preferred Services team and works closely with our network of insurance partners and internal teams to deliver exceptional service, competitive terms, and comprehensive coverage.
Darlene Small RIBO, CAIB
Senior Account Manager,
Preferred Services
Darlene is an established insurance professional with nearly 40 years of experience. As a Senior Account Manager, she works with clients to safeguard their personal property and vehicles, delivering expert advice and a seamless service experience.
Carlene Shetler RIBO
Senior Account Manager,
Preferred Services
Carlene is a tenured insurance professional with over 26 years of experience. For more than 20 years, she has focused exclusively on helping Successful Individuals protect their families and personal assets, allowing her to navigate complex portfolios and deliver tailored solutions that put clients’ interests first.
Christine McKelvie RIBO, CAIB, CIP
Senior Account Manager,
Preferred Services
Christine is a licensed insurance professional with over 23 years of experience. As a Senior Account Manager, she provides a dedicated, high-touch experience, managing every aspect of her clients’ accounts, from reviewing renewals to handling policy changes and setting up new coverage.
Geta Luckiram RIBO
Assistant Account Manager,
Preferred Services
Geta is an insurance professional with nearly 25 years of experience, specializing in Successful Individuals for the past 8 years. As an Assistant Account Manager, she oversees day-to-day account administration and goes the extra mile to ensure clients feel protected, cared for, and secure that their insurance is in the best hands possible.
Salisha Gocool RIBO
Assistant Account Manager,
Preferred Services
Salisha has over 20 years of experience in the insurance industry. As an Assistant Account Manager, she keeps clients’ accounts running smoothly and works with the Preferred Services team to deliver tailored solutions and maintain exceptional service standards.
How Can Preferred Services Help You?
Your life is complex and your time is valuable. Explore a few scenarios below where our insights make all the difference, helping you protect what matters most.
THE CHALLENGE:
Whether you’re remodeling or building from scratch, your home is one-of-a-kind and you’ve invested a lot of time into making it perfect. But keep in mind, standard Property Insurance only covers finished homes—so damage during construction often isn’t protected. Builder’s Risk Insurance exists, but many insurers limit it to commercial projects, leaving custom homes exposed.
OUR PREFERRED APPROACH:
As an independent brokerage, PROLINK has access to premier insurance companies that offer Builder’s Risk coverage for high-value homes. Our advisors can help identify exposures and tailor coverage for your unique features, both during construction and after your dream home is complete.
Whether you’re remodeling or building from scratch, your home is one-of-a-kind and you’ve invested a lot of time into making it perfect. But keep in mind, standard Property Insurance only covers finished homes—so damage during construction often isn’t protected. Builder’s Risk Insurance exists, but many insurers limit it to commercial projects, leaving custom homes exposed.
OUR PREFERRED APPROACH:
As an independent brokerage, PROLINK has access to premier insurance companies that offer Builder’s Risk coverage for high-value homes. Our advisors can help identify exposures and tailor coverage for your unique features, both during construction and after your dream home is complete.
Are you designing your dream home?
THE CHALLENGE:
When it comes to real estate, location is everything. But whether you plan to develop or sell, it’s essential to protect your investment. Even if you don’t live on the property or aren’t ready to build, you can still be held liable if someone is injured on your land. And once you start any construction—even a fence or shed—you may void your existing vacant land coverage.
OUR PREFERRED APPROACH:
Our premium insurers can cover vacant land anywhere in the world (excluding regions with ongoing conflict). Your advisor will assess your needs and help tailor a policy that provides coverage for any third-party injuries and or future construction, keeping your investment well-protected.
When it comes to real estate, location is everything. But whether you plan to develop or sell, it’s essential to protect your investment. Even if you don’t live on the property or aren’t ready to build, you can still be held liable if someone is injured on your land. And once you start any construction—even a fence or shed—you may void your existing vacant land coverage.
OUR PREFERRED APPROACH:
Our premium insurers can cover vacant land anywhere in the world (excluding regions with ongoing conflict). Your advisor will assess your needs and help tailor a policy that provides coverage for any third-party injuries and or future construction, keeping your investment well-protected.
Have you purchased vacant land?
THE CHALLENGE:
Your collection is more than just valuable items—it represents years of passion, investment, and personal taste. Standard Home or Personal Property Insurance often falls short, leaving gaps if items are lost, stolen, or accidentally damaged. Even small oversights, like how pieces are stored, appraised, or transported, can affect how claims are handled.
OUR PREFERRED APPROACH:
Our experienced team and specialty insurers understand the unique needs of collectors. Your advisor will guide you in securing coverage that reflects the true value of your items and provide practical advice on protecting it at home, in transit, or while on display, so you can enjoy your collection with confidence.
Your collection is more than just valuable items—it represents years of passion, investment, and personal taste. Standard Home or Personal Property Insurance often falls short, leaving gaps if items are lost, stolen, or accidentally damaged. Even small oversights, like how pieces are stored, appraised, or transported, can affect how claims are handled.
OUR PREFERRED APPROACH:
Our experienced team and specialty insurers understand the unique needs of collectors. Your advisor will guide you in securing coverage that reflects the true value of your items and provide practical advice on protecting it at home, in transit, or while on display, so you can enjoy your collection with confidence.
Do you collect fine art or jewellery?
THE CHALLENGE:
Vehicle thefts are at an all-time high and recovery rates remain low. Even with modern security systems, most pre-installed alarms aren’t enough to deter theft—criminals know where sensors are and can often bypass them. No matter how secure your property is, your car can still be at risk, even in your own driveway.
OUR PREFERRED APPROACH:
Whether you drive a classic or high-end sports car, seasonal vehicle, or luxury truck, our team can advise on strategies to reduce theft, like garage parking and concealing your VIN. We’ve also partnered with Tag Tracking, North America’s premier vehicle recovery service, to offer an advanced anti-theft tracking system that will help locate your vehicle if it’s stolen.
Vehicle thefts are at an all-time high and recovery rates remain low. Even with modern security systems, most pre-installed alarms aren’t enough to deter theft—criminals know where sensors are and can often bypass them. No matter how secure your property is, your car can still be at risk, even in your own driveway.
OUR PREFERRED APPROACH:
Whether you drive a classic or high-end sports car, seasonal vehicle, or luxury truck, our team can advise on strategies to reduce theft, like garage parking and concealing your VIN. We’ve also partnered with Tag Tracking, North America’s premier vehicle recovery service, to offer an advanced anti-theft tracking system that will help locate your vehicle if it’s stolen.
Do you own a high-end vehicle?
THE CHALLENGE:
If you have an extraordinary home or a seasonal property, you’ve probably thought about renting it out. But no matter how many rules you set, accidents can happen at any time. Unfortunately, using your private residence as a short-term rental turns it into a business property, which could void your Home Insurance. And most insurance companies have little appetite for rentals to begin with.
OUR PREFERRED APPROACH:
Working with an experienced personal insurance advisor gives you access to specialty insurers—companies that are selective and don’t offer coverage to just anyone. With decades of experience and a strong reputation for managing risk, PROLINK can secure coverage for short-term rentals that standard policies won’t touch, helping protect your property and your peace of mind.
If you have an extraordinary home or a seasonal property, you’ve probably thought about renting it out. But no matter how many rules you set, accidents can happen at any time. Unfortunately, using your private residence as a short-term rental turns it into a business property, which could void your Home Insurance. And most insurance companies have little appetite for rentals to begin with.
OUR PREFERRED APPROACH:
Working with an experienced personal insurance advisor gives you access to specialty insurers—companies that are selective and don’t offer coverage to just anyone. With decades of experience and a strong reputation for managing risk, PROLINK can secure coverage for short-term rentals that standard policies won’t touch, helping protect your property and your peace of mind.
Do you have investment properties?
THE CHALLENGE:
When you have multiple properties, luxury automobiles, and valuable possessions, it can be difficult to navigate the ins and outs of your insurance. While you’re focused on your next success, the last thing you need is to be passed between account managers who don’t fully appreciate the nuances of your demanding lifestyle.
OUR PREFERRED APPROACH:
At PROLINK, you’re paired with a dedicated advisor and single point of a contact who truly understands you. They’ll provide tailored guidance on coverages and risk management strategies, giving you confidence that your assets are protected, without the hassle. In the event they’re not available, you’ll have access to additional contacts who are well-versed in your circumstances—we'll never put you in a call centre environment.
When you have multiple properties, luxury automobiles, and valuable possessions, it can be difficult to navigate the ins and outs of your insurance. While you’re focused on your next success, the last thing you need is to be passed between account managers who don’t fully appreciate the nuances of your demanding lifestyle.
OUR PREFERRED APPROACH:
At PROLINK, you’re paired with a dedicated advisor and single point of a contact who truly understands you. They’ll provide tailored guidance on coverages and risk management strategies, giving you confidence that your assets are protected, without the hassle. In the event they’re not available, you’ll have access to additional contacts who are well-versed in your circumstances—we'll never put you in a call centre environment.
Do you value a personal connection?
THE CHALLENGE:
Even a small leak from a storm, a clogged drain, or a malfunctioning appliance can tarnish your furniture and valuables. While every home is at risk, properties with more bathrooms or appliances and those near water, on slopes, or in low-lying areas are especially vulnerable. And when it comes to water-related claims, Home Insurance can be complicated and strict, leaving many unsure of what’s covered.
OUR PREFERRED APPROACH:
Our team will recommend optional extensions to your Home Insurance that help restore your belongings after water damage. We’ll also keep you aware of insurance companies’ strict requirements for water-related claims and the steps to take before leaving your home unattended for an extended period of time—failure to do so could void your coverage.
Even a small leak from a storm, a clogged drain, or a malfunctioning appliance can tarnish your furniture and valuables. While every home is at risk, properties with more bathrooms or appliances and those near water, on slopes, or in low-lying areas are especially vulnerable. And when it comes to water-related claims, Home Insurance can be complicated and strict, leaving many unsure of what’s covered.
OUR PREFERRED APPROACH:
Our team will recommend optional extensions to your Home Insurance that help restore your belongings after water damage. We’ll also keep you aware of insurance companies’ strict requirements for water-related claims and the steps to take before leaving your home unattended for an extended period of time—failure to do so could void your coverage.
Are you sure you’re covered for water damage?
How Can Preferred Services Help You?
Your life is complex and your time is valuable. Explore a few scenarios below where our insights make all the difference, helping you protect what matters most.
Are you designing your dream home?
THE CHALLENGE:
Whether you’re remodeling or building from scratch, your home is one-of-a-kind and you’ve invested a lot of time into making it perfect. But keep in mind, standard Property Insurance only covers finished homes—so damage during construction often isn’t protected. Builder’s Risk Insurance exists, but many insurers limit it to commercial projects, leaving custom homes exposed.
OUR PREFERRED APPROACH:
As an independent brokerage, PROLINK has access to premier insurance companies that offer Builder’s Risk coverage for high-value homes. Our advisors can help identify exposures and tailor coverage for your unique features, both during construction and after your dream home is complete.
Do you have investment properties?
THE CHALLENGE:
If you have an extraordinary home or a seasonal property, you’ve probably thought about renting it out. But no matter how many rules you set, accidents can happen at any time. Unfortunately, using your private residence as a short-term rental turns it into a business property, which could void your Home Insurance.
OUR PREFERRED APPROACH:
Working with an experienced personal insurance advisor gives you access to specialty insurers—companies that are selective and don’t offer coverage to just anyone. With decades of experience and a strong reputation for managing risk, PROLINK can secure coverage for short-term rentals that standard policies won’t touch, helping protect your property and your peace of mind.
Do you collect fine art or jewellery?
THE CHALLENGE:
Your collection is more than just valuable items—it represents years of passion, investment, and personal taste. Standard Home or Personal Property Insurance often falls short, leaving gaps if items are lost, stolen, or accidentally damaged. Even small oversights, like how pieces are stored, appraised, or transported, can affect how claims are handled.
OUR PREFERRED APPROACH:
Our team understands the unique needs of collectors. Your advisor will guide you in securing coverage that reflects the true value of your items and provide practical advice on protecting it at home, in transit, or while on display, so you can enjoy your collection with confidence.
Our Solutions Suite
A sophisticated lifestyle demands sophisticated protection.
Here are just some of the coverages available through PROLINK and our premium insurers.
Home Contents
Replacement coverage for your belongings in case of damage or loss.
Multiple Properties
Coverage for primary, secondary, and rental properties, including protection for replacement, personal liability, equipment breakdown, and more.
Automobiles
Protection for classic cars, high-end sports vehicles, and high-value, luxury, and specialty automobiles, including repair, replacement, glass repair, and rental car allowance.
Valuable Items
Coverage for art, collectibles, wine, jewellery, and more, including protection against loss, travel risks, and accidental damage.
Watercraft
Coverage for mechanical breakdown, freezing, water-skiing, disappearance, and liability for crew and personal effects, and more.
Excess Liability
Worldwide coverage for home, auto, and watercraft, protection against personal injury claims (libel and slander) and rental cars.
Don’t see what you need? This is just a start. Even if a coverage isn’t listed here, we can tailor solutions for unique assets or risks, ensuring your protection is as individual as your lifestyle.
Our Solutions Suite
A sophisticated lifestyle demands sophisticated protection.
Here are just some of the coverages available through PROLINK and our premium insurers.
Home Contents
Replacement coverage for your belongings in case of damage or loss.
Multiple Properties
Coverage for primary, secondary, and rental properties, including protection for replacement, personal liability, equipment breakdown, and more.
Automobiles
Protection for classic cars, high-end sports vehicles, and high-value, luxury, and specialty automobiles, including repair, replacement, glass repair, and rental car allowance.
Valuable Items
Coverage for art, collectibles, wine, jewellery, and more, including protection against loss, travel risks, and accidental damage.
Watercraft
Coverage for mechanical breakdown, freezing, water-skiing, disappearance, and liability for crew and personal effects, and more.
Excess Liability
Worldwide coverage for home, auto, and watercraft, protection against personal injury claims (libel and slander) and rental cars.
Don’t see what you need? This is just a start. Even if a coverage isn’t listed here, we can tailor solutions for unique assets or risks, ensuring your protection is as individual as your lifestyle.
Why Our Clients Choose PROLINK
Our clients and insurers have shared their positive experiences with us, and we want to share them with you. Take a moment to read their testimonials and see for yourself why PROLINK is the right choice for you.
Our Concierge Vendor Services
At PROLINK, we believe insurance is more than just a policy or a safety net—it’s a vital component of your wealth management strategy. That’s why we offer access to a full suite of personal protection services from our top insurers, helping you safeguard your assets along the way.
Your life. Your legacy. Protected.
Loss Prevention
Home Appraisers
Jewellery Appraisers
Vehicle Appraisers
Art Appraisers
Home Security
Personal Security
Restoration Services
Our Concierge Vendor Services
At PROLINK, we believe insurance is more than just a policy or a safety net—it’s a vital component of your wealth management strategy. That’s why we offer access to a full suite of personal protection services from our top insurers, helping you safeguard your assets along the way.
Your life. Your legacy. Protected.
Loss
Prevention
Home Appraisers
Jewellery Appraisers
Vehicle Appraisers
Art
Appraisers
Home
Security
Personal Security
Restoration Services
Our Premium Insurers
When you choose PROLINK, you’re never limited to a single option. We have longstanding relationships with leading high-net-worth insurers and loss prevention specialists, all rated A or higher by AM Best. We represent both Canadian and U.S.-owned premium companies, so we can match you with the insurer best suited to your unique needs.
If your circumstances change, we’ll proactively search for a better fit to ensure you’re always protected for the best value.
Our Premium Insurers
When you choose PROLINK, you’re never limited to a single option. We have longstanding relationships with leading high-net-worth insurers and loss prevention specialists, all rated A or higher by AM Best. We represent both Canadian and U.S.-owned premium companies, so we can match you with the insurer best suited to your unique needs.
If your circumstances change, we’ll proactively search for a better fit to ensure you’re always protected for the best value.
Our Preferred Claims Approach
As your trusted partner, we’ll:
REPORT: Our dedicated claims advisor will gather as much detail as we can about the claim from you and notify your insurance company so they can begin reviewing your case.
REVIEW: We’ll follow-up with you regularly to make sure your claim is closed in a timely manner and that the process is as smooth and painless as possible.
RESOLVE: If there are any issues, we’ll step in to do what we do best—advocate for you. We’ll review your policy, investigate your terms, and work tirelessly to ensure you have the protection you need and the service you deserve.
Our Preferred Claims Approach
As your trusted partner, we’ll:
REPORT:
Our dedicated claims advisor will gather as much detail as we can about the claim from you and notify your insurance company so they can begin reviewing your case.
REVIEW:
We’ll follow-up with you regularly to make sure your claim is closed in a timely manner and that the process is as smooth and painless as possible.
RESOLVE:
If there are any issues, we’ll step in to do what we do best—advocate for you. We’ll review your policy, investigate your terms, and work tirelessly to ensure you have the protection you need and the service you deserve.
The PROLINK Panorama
As a full-service brokerage, PROLINK focuses on the big picture—we’ll ensure you have comprehensive protection for every facet of your sophisticated lifestyle. Manage your insurance in one place, with experienced specialists for all of your needs.
The PROLINK Panorama
As a full-service brokerage, PROLINK focuses on the big picture—we’ll ensure you have comprehensive protection for every facet of your sophisticated lifestyle. Manage your insurance in one place, with experienced specialists for all of your needs.
Business Insurance
Life & Health Insurance
Get in Touch
To connect with an advisor, call us at 1 877 372 1112
or send us an email below:
Get in Touch
To connect with an advisor, call us at 1 877 372 1112 or send us an email below: